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Are All Small Business Reviews Created Equal?

Every positive review that your business gets is a good thing, but where the review appears may also make a difference. Here is perspective on figuring out where your business reviews can do the most...

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10 Posts to Help You Write a Press Release

Learn everything from how to write a press release to how to pitch a journalist in a single post. Right here.21 Vote(s)

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Why Building Relationships Is THE Most Important Thing In Blogging

Relationships are important in ANY business. The type of relationship, and who the relationship is with may vary depending on the type of business, but one thing is for sure; without them, you aren't...

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Safety Saves More than Lives, it Saves Your Company Money

Worker's Compensation claims cost companies millions every year, but that is only the tip of the iceberg. Throw in injured customer compensation, employee down time, equipment and facility damage...

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How to Use Mobile Video to Help Grow Your Small Business

Mobile video is a fabulous tool to help you make customers happier and keep coming back. Here's what you need to know.19 Vote(s)

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The Complete Noob Guide to Ghostwriting

When you have a story to tell or ideas to express, getting them down on paper is key to spreading the word. This is true for those who have a message to share, story to tell or product to sell....

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16 PR Strategies Every Small Business Should Stop Using Right Now

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. We asked 16 entrepreneurs from the Young Entrepreneur Council to share the one PR strategy...

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How are PR agencies responding to the digital world?

This month, the Public Relations Consultants Association (PRCA) will present the findings of the PRCA 2014 Digital Report to an audience of PR and digital industry professionals in Leeds. Hosted at...

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Hiring a PR Firm: Wise Investment or Waste of Money?

Not sure what PR is exactly, or if it's a necessary investment for your small business? Get the answers to both of these questions, and more! 26 Vote(s)

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Someone Has Soiled Your Image OnLine: What Next? - Tweak Your Biz

Everyone has something go wrong at some time and I always say "the true measure of a business isn't what you do when everything is going right, but how you handle things when they go wrong." So when...

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Public Relations Tips for Small Businesses and Entrepreneurs

In this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, "The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed."...

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Ready to Hire a PR Rep? Everything You Need to Know

Ready to hire a PR rep? Stop what you're doing and read this first. Learn the right questions to ask and what to expect to ensure you get the best ROI.23 Vote(s)

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Do I Hire A Freelancer Or An Employee For My Marketing? These Are The Risks....

Freelance employees and virtual assistants are a common sight nowadays on the internet, with the advent of popular job boards like Rentacoder and Quora. Alex Houg explains the pros and cons of hiring...

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The Biggest Business Fails of 2014 and How to Avoid Them

Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We've gathered up...

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8 Indispensable Tools Every Content Writer Needs —

Every master needs the right tools, and content writers are no exception. Here are 8 handy implements to add to your content marketing toolbox today.20 Vote(s)

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Checklist to Ensure Your Press Release is Newsworthy - How to Create a Press...

Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy.22 Vote(s)

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Reputation Management: Eight Steps for Online Repair Spin Sucks

Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going18 Vote(s)

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Intelligently Crafted Communication with Maggie Patterson [podcast]

Starved the Doubts podcast with Jared Easley. Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an...

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The 10 Commandments of Talking to the Media

What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. 26 Vote(s)

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7 Step-Forumla To Help You Deal With Difficult Customers

Well, today you are in some BIG luck because I'm going to share some absolutely transformational tips for dealing with difficult customers that don't look, feel or sound like anything you may have...

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How to Ride News Trends with Your Press Release - How to Create a Press Release

If you issue fairly regular press releases, you know it can sometimes be difficult to come up with fresh and exciting news topics. Sometimes you're simply too close to your company to see what you...

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Headlines, Boilerplates, Quotes, Oh My! Press Release Elements at a Glance -...

Get the lowdown on everything that goes into a press release so that you can write your own for your small business.19 Vote(s)

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How To Handle Negative Blog Comments, In 3 Steps

Here's a question I hear at least weekly: As an entrepreneur, how do you deal with negative comments on your company's social media pages and blogs? Here's how to turn an Internet Troll into a human...

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Are You Getting Your Money\'s Worth with Your Press Release?

Naturally, you want to make sure you're getting a good return on investment for your public relations efforts. It can be a challenge to know if one press release actually resulted in sales, so you...

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Five Ways to Deal with a Ripoff Report

There are many ways to respond when someone claims that you are a rip off. Sometimes, keeping your cool is better. Here are 5 creative ways to deal with this situation.17 Vote(s)

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POST ROUNDUP: How to Distribute Your Press Release

Recently I wrote a roundup that provided you with all the information you need to write a press release. I want to write another one for when you're ready to distribute your press release online.19...

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Is Amazon’s Workplace Culture Damaging Its Marketing?

Amazon has been accused of having a workplace culture that is demeaning to their staff. Will this impact their marketing as well as their recruitment?18 Vote(s)

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How to Bring Your Relationship Building Strategy Offline

Traditional offline marketing strategies are still important. They give you a face-to-face connection with the consumer, business partner or influencer that takes you beyond the fickle relationship...

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3 Proven Ways Entrepreneurs Can Get Media Exposure

Definitely media exposure can helps entrepreneurs to easily reach at next level. But the way you approach towards media exposure approach is the far most important things. Learn 3 proven ways how...

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How To Create And Manage Brand Advocates

Fans who are willing and able to dedicate their own time to support a brand online, or in person. Advocates are 83% more likely than others to share information about products with their network. But...

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Why everyone is ignoring your press release - GetSocial.io Blog

One of the hardest realities to accept: trying to get your startup covered, write a PR, spend hours distributing it and zero results. If you have felt this pain, you might have made one of these...

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What Journalists Really Want From You

Focus on What's In It For Me (WIIFM), thinking from the journalists' perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you...

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The Good, the Bad and the Ugly: Preparing Yourself For a Conference Call

There are some things that you have to prepare before you take that conference call. Here are the good, the bad and the ugly.17 Vote(s)

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How to Use Your Employees to Get More Publicity

Your human resource department is filled with news stories and potential headlines. Here are a few ways you can use your employees to get more publicity for your business.26 Vote(s)

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3 Classic Journalism Techniques That Will Improve Your Content Marketing

Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing...

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A Business Card Is Still a Valuable PR Tool

Business cards are one form of paper marketing that will never go out of style. Though the publishing company is suffering to find new subscribers for newspapers and magazines, business cards will...

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How to Get Your Business in the Media

"There's no such thing as bad publicity." But how do you go about getting a media nod of any kind? Here are a few clever and inexpensive ways to get your business into the media.19 Vote(s)

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How important are online reviews for SMEs?

Online reviews have long been the concern of internet giants like Amazon and Tripadvisor. Now more than ever online reviews are having an impact on businesses of all sizes. 69% of consumers search for...

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Why I Don\'t Use a Publishing Calendar

Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). 21 Vote(s)

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How to Market Any Event

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a...

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